Rebranded for Success
My fellow co-worker and I were contacted by a restaurant group/partnership that has multiple locations throughout the Pacific Northwest. They were having trouble with their image as it had not been updated for over a decade and was beginning to look tired. It was time reposition themselves with an upgrade to their appearance and an update to their customer’s dining experience.
The partners got together and agreed that they wanted to go with the look and feel of a lodge-like ranch combination that would help reinforce their steakhouse menu.
They asked us to pull together our ideas, so I transformed their old and dated look to a more appealing and rustic feeling steakhouse. Using materials such as river rock, vinyl leatherette, cow print vinyl in the bar, antler lighting, and a custom yoke style booth back design with exposed and weathered rivets, we were able to give them the style and appearance they were looking for.
To further brand the facility, we also suggested that they change rebrand themselves with an updated logo. Once their logo was redesigned, we asked Specialty Wood Manufacturing to help in creating new digitally printed table tops, which have the appearance of real wood without the expense. The tabletops turned out gorgeous and incorporate the logo of the restaurant without the increased cost of custom inlays. Plus the customers are presented with the restaurant’s logo outside of the menu and printed materials which further reinforces the establishment’s brand.
The restaurant has been open for a several months and their customers have commented on how much they love the new look. Even more importantly, the owners love us for helping them create the perfect dining environment. We have gained their confidence and we are on to our second branding’ exercise for a new concept and remodel.