Remodeling a Classic

Changing a classic bar into a sleek & modern bar while keeping the integrity of the classic space – A change such as this poses many challenges. Having recently remodeled CI Shenanigans on Ruston Way in Tacoma, WA. this classic ‘good ‘ol boys’ bar had stood the test of time for many years, but the owner wanted something fresh and new to draw in a younger crowd. While we retained many of the existing design elements of the space, we were able to incorporate these elements and transform it into a sleek and modern atmosphere.

The new and more modern bar now has back lit glass columns & glowing frosted resin shelving that provide the appearance of liquor bottles suspended or floating off the wall. Barstools were replaced with a comfortable modern seat and the bar top was brightened up with a clean white granite top with a hard edge to continue the modern feel.  New floor tile in addition to the updated lighting changed the space in order to create an appeal to cater to a younger generation, but yet leave elements of the classic feel that the restaurant is known for.

Check out the time lapse video of the transformation:

Rebranded for Success

Who doesn’t love a lodge style bar?

My fellow co-worker and I were contacted by a restaurant group/partnership that has multiple locations throughout the Pacific Northwest. They were having trouble with their image as it had not been updated for over a decade and was beginning to look tired. It was time reposition themselves with an upgrade to their appearance and an update to their customer’s dining experience.

The partners got together and agreed that they wanted to go with the look and feel of a lodge-like ranch combination that would help reinforce their steakhouse menu.

They asked us to pull together our ideas, so I transformed their old and dated look to a more appealing and rustic feeling steakhouse. Using materials such as river rock, vinyl leatherette, cow print vinyl in the bar, antler lighting, and a custom yoke style booth back design with exposed and weathered rivets, we were able to give them the style and appearance they were looking for.

To further brand the facility, we also suggested that they change rebrand themselves with an updated logo. Once their logo was redesigned, we asked Specialty Wood Manufacturing to help in creating new digitally printed table tops, which have the appearance of real wood without the expense. The tabletops turned out gorgeous and incorporate the logo of the restaurant without the increased cost of custom inlays. Plus the customers are presented with the restaurant’s logo outside of the menu and printed materials which further reinforces the establishment’s brand.

The wood and leatherette give the dining room a warm ranch feeling.

The restaurant has been open for a several months and their customers have commented on how much they love the new look. Even more importantly, the owners love us for helping them create the perfect dining environment. We have gained their confidence and we are on to our second branding’ exercise for a new concept and remodel.